This paper discusses the role of phenolic products, particularly sterically hindered phenols, in enhancing the PVC industry. These compounds are crucial as chain-stoppers and antioxidants during PVC polymerization, preventing resin degradation. Methylmethacrylate-butadiene-styrene (MBS), a common impact modifier for rigid PVC, benefits from antioxidants for oxidative degradation protection. The industry is shifting from solid antioxidants to more efficient liquid alternatives that ease handling and emulsification. High-performance light stabilizers and other effect additives are improving PVC product quality, ensuring its market strength. The paper emphasizes environmentally friendly additives to boost PVC's sustainability